FOUNDER

Lawrence has been immersed in Advertising and Technology as a change maker, motivator, and leader for the past two and a half decades. Lawrence has held leadership roles at advertising agencies and software companies, including CTO for Barbarian, the premier Advertising Agency within Samsung's Cheil network, Senior VP of Technology for media mogul Gary Vaynerchuk's Vayner Media, and Engineering Manager at Squarespace.

Throughout his career, Lawrence has led award-winning work, including Pepsi Refresh (Bronze Cyber Lion - Cannes Lions) and the first-of-its-kind Hello Baby suite of apps for Pampers. His passion for Hip Hop Culture and Technology and his experience in Advertising led him to create Notorie as a means of helping brands genuinely connect with the Culture.

CO FOUNDER, VP OF MARKETING

Celine "BOOM" Edmondson is a Co-Founder of Notorie with her Dad, Lawrence. Celine has a BFA in Dance from the University of the Arts. As the assistant coach of the Brooklynette's Dance team, Celine has been able to travel and perform worldwide with the NBA. Her choreography is regularly showcased in center court at the Barclays Center to thousands of fans during the NBA season.

Additionally, her work has been featured at the 2019 Global Games in Shanghai, China, the 2020 NBA All-Star Weekend, and on Netflix's Dance 100. Aside from her work with the Brooklynettes, Celine has also performed with and choreographed for artists such as Lil Kim, Blackpink, Meghan Trainor, Maluma, DJ Khaled, and more and has appeared on Netflix's Dance 100 and Christmas with You. Celine's insights and experience within the Hip Hop world are essential to ensure that Notorie remains authentic and relevant.